One of the main questions that seems to be popping is …
“My business has been running for 30 years, so why do i need to have a social media channel?”
Social media can be a powerful tool and it effectively introduces your brand to people. It’s a way to increase awareness, curiosity and gets your company recognised to potential new customers.
If people are unaware of your products they are unlikely to buy from you. Research suggests 78% of small businesses attract new customers through social media. Conveying the right message is key to building awareness for your brand, which in turn begins to build a relationship and trust with your customers.
I have compiled a list for things to consider when building a social strategy.
Communication is key. Every blog post, image, video and comment can lead to a website visit and eventually a sale. People are always searching for content that interests them. Find out what your customers/clients want and direct target content that will suit their needs.
The more content you share the more traffic will lead to your website. To put it simply...
More traffic-means more leads = sales.
Ask them questions, reply back to their comments as soon as you can and be respectful. This shows a level of customer service and transparency. It helps connect with your customers more and shows you care about what they have to say and what they like.
Gone are the days when you had to telephone up your customers to let them know information about your company or a new product. You can share this information on your social media platforms without the ringing around.
Hashtags can be used to build a community of loyal customers and brand advocates. Hashtags can be used across all social media platforms, this allows you to convey your messages across all channels. People are particularly keen to chat with and retweet businesses that are engaging with the community of their searched hashtag.
The end goal for every business is to ultimately make a sale.
Lead generating from email marketing can be very effective. Create a landing page for your website that gives something of value to your clients like a free ebook or a free training video, this can be really helpful to your clients and in turn you have their contact details to promote your services in the future. Facebook ads are also a powerful lead generating platform for small businesses. The ads can be inexpensive and highly targeted to your ideal client.
It is worth bearing in mind though that if you are collecting people’s data you need to make sure you are GDPR compliant. This comes to force across Europe next month.
Get in touch: firstname.lastname@example.org